Pure Vitamin C10 Hydrating Serum
Pure Vitamin C10 Hydrating Serum
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Improves Skin Texture
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Reduces Fine Lines & Wrinkles
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Boosts Hydration
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Glow-Boosting & Skin-Refining Formula
Formulated with 10% pure vitamin C (ascorbic acid), this lightweight serum targets dullness, fine lines, and uneven skin tone while delivering a burst of hydration. Infused with hyaluronic acid and salicylic acid, it smooths the skin’s texture, boosts luminosity, and leaves your complexion visibly fresher and more refined. Gentle enough for daily use, yet powerful enough to transform your skin over time.
Perfect for all skin types, especially dull, tired, or uneven complexions.
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Try Risk-Free
Feel confident trying our Pure Vitamin C10 Hydrating Serum with our 30-day risk-free trial.
Love your results or get your money back—no hassle, no stress. We're here to ensure you have a glowing experience!
How does it work?
How does it work?
How to Use for Best Results
1. Cleanse
Start with a clean face—gently wash away impurities to prep your skin.
2. Apply the Serum
Dispense 2–3 drops onto your fingertips and gently press into your face and neck. Avoid the eye area.
3. Let It Absorb
Wait a few moments to allow the serum to fully absorb before applying other products.
4. Follow with Moisturiser
Lock in hydration with your favourite moisturiser.
5. Don’t Skip SPF
Use sunscreen during the day—vitamin C works best when paired with daily sun protection.
Pro Tip: For optimal results, use the serum once daily in the morning. If your skin is used to actives, it can also be applied at night.



Glow On, Gorgeous
Common Questions Answered
It brightens the skin, reduces the appearance of fine lines, evens out skin tone, and deeply hydrates for a fresh, radiant complexion.
Yes, the formula is designed to be gentle yet effective. However, we always recommend doing a patch test before full use.
Apply a few drops to clean, dry skin in the morning before moisturizer and sunscreen. It can also be used in the evening.
Yes, it pairs well with hyaluronic acid, niacinamide, and SPF. If using retinol, apply it separately (e.g., vitamin C in the morning, retinol at night).
Most people notice a visible glow within 1–2 weeks, with more even tone and texture improvements after 4–6 weeks of consistent use.
Yes, our formula is free from parabens, sulfates, phthalates, and other harsh chemicals. It’s made with skin-loving, dermatologist-approved ingredients to ensure it’s gentle, effective, and safe—even for sensitive skin.
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What Sets Us Apart
We don’t just brighten — we renew, hydrate, and refine.
Our dermatologist-tested formula is powered by 10% pure vitamin C, designed to boost radiance, smooth fine lines, and awaken tired skin with every drop.

Proof in the Glow
Women 40+ are seeing the difference — and loving it