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 Age-defying favourite for 40+ skin

Pure Vitamin C10 Hydrating Serum

Pure Vitamin C10 Hydrating Serum

Regular price £24.00
Regular price £24.00 Sale price £0.00
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  • Tightens Improves Skin Texture
  • Smooths Fine Lines Reduces Fine Lines & Wrinkles
  • Visible Results Boosts Hydration

Glow-Boosting & Skin-Refining Formula

Formulated with 10% pure vitamin C (ascorbic acid), this lightweight serum targets dullness, fine lines, and uneven skin tone while delivering a burst of hydration. Infused with hyaluronic acid and salicylic acid, it smooths the skin’s texture, boosts luminosity, and leaves your complexion visibly fresher and more refined. Gentle enough for daily use, yet powerful enough to transform your skin over time.

Perfect for all skin types, especially dull, tired, or uneven complexions.

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Feel confident trying our Pure Vitamin C10 Hydrating Serum with our 30-day risk-free trial.

Love your results or get your money back—no hassle, no stress. We're here to ensure you have a glowing experience!

How does it work?

How to Use for Best Results

1. Cleanse

Start with a clean face—gently wash away impurities to prep your skin.

2. Apply the Serum

Dispense 2–3 drops onto your fingertips and gently press into your face and neck. Avoid the eye area.

3. Let It Absorb

Wait a few moments to allow the serum to fully absorb before applying other products.

4. Follow with Moisturiser

Lock in hydration with your favourite moisturiser.

5. Don’t Skip SPF

Use sunscreen during the day—vitamin C works best when paired with daily sun protection.

Pro Tip: For optimal results, use the serum once daily in the morning. If your skin is used to actives, it can also be applied at night.

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  • Brightens Dull Skin

    10% pure Vitamin C revives tired, uneven skin for a healthy glow.

  • Smooths Texture

    Salicylic acid gently exfoliates, making your skin feel soft and refined.

  • Hydrates Deeply

    Hyaluronic acid locks in moisture, leaving your skin plump and refreshed.

    Common Questions Answered

    It brightens the skin, reduces the appearance of fine lines, evens out skin tone, and deeply hydrates for a fresh, radiant complexion.

    Yes, the formula is designed to be gentle yet effective. However, we always recommend doing a patch test before full use.

    Apply a few drops to clean, dry skin in the morning before moisturizer and sunscreen. It can also be used in the evening.

    Yes, it pairs well with hyaluronic acid, niacinamide, and SPF. If using retinol, apply it separately (e.g., vitamin C in the morning, retinol at night).

    Most people notice a visible glow within 1–2 weeks, with more even tone and texture improvements after 4–6 weeks of consistent use.

    Yes, our formula is free from parabens, sulfates, phthalates, and other harsh chemicals. It’s made with skin-loving, dermatologist-approved ingredients to ensure it’s gentle, effective, and safe—even for sensitive skin.

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    What Sets Us Apart

    We don’t just brighten — we renew, hydrate, and refine.

    Our dermatologist-tested formula is powered by 10% pure vitamin C, designed to boost radiance, smooth fine lines, and awaken tired skin with every drop.

    Women 40+ are seeing the difference — and loving it

    • ★★★★★

      Surprising results

      “I didn’t expect such a big difference, but wow. My skin feels smoother and brighter.”

      Sandra J ., 45

    • ★★★★★

      That glow back

      "My skin actually glows now"

      Linda F., 52

    • ★★★★★

      Fresh-faced again

      "It’s given me that fresh-faced look I haven’t had in years”

      Debbie A., 61

    • ★★★★★

      Light as a feather

      "Love how lightweight it feels – no greasiness, just glow."

      Julie A., 49

    • ★★★★★

      Even skin, better makeup

      "It really helped even out my skin tone – and my makeup sits better too.”

      karen G, 46

    • ★★★★★

      Skin soaks it up

      "A little goes a long way, and my skin drinks it up”

      Angela O., 62

    • ★★★★★

      Daily treat

      "Hydrating, smoothing, and not sticky. Feels like a treat every morning”

      Diana N., 50

    • ★★★★★

      Glow goals

      "It’s the glow I thought was gone for good. I’m obsessed.”

      Claire K., 43